Things categorized as 'marketing'
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animated label
there’s something about stop-motion animation that appears real, maybe because of its physicality of because of all those smart materials and the promises of nano-technology. in any case and ...
paint it white
in today’s new york times magazine rob walker talks about the new fire extinguisher on sale at the home depot - the home hero - which replaces our old extinguishers ...
virtual fit
louise guay, president and founder of my virtual model, presented her company’s avatar-based fashion shopping and social networking system tuesday at the moda+tecnologia gathering at the ICA. on-line shopping ...
interknit
netGranny is a revolutionary service where consumers directly commission grandmothers in switzerland to custom-knit socks for them. it has the spirit of transparency of programs like dole’s organic labels, with ...
PC/PR
prominent in 3M’s proud history of ’scotch’ tape is the pejorative origin of the product’s name (above). what makes some companies proud of their racist past while others deny it? 3M ...
rendering opinions
america’s first project off the coast of cape cod is being fought over renderings. wind-industry-backed (with 61% resident support) cape wind produced a set of renderings of how the offshore wind ...
CSIphone
this excellent video is just greenpeace’s latest effort to PRessure apple into adopting somewhat better environmental policies - using the dissection of a popular device to reveal the inherent ugliness of what ...
carpenter shelter
at the cooper hewitt’s lackluster ‘design for the other 90%‘ exhibit i was puzzled by the ‘day labor station:’ a well-intentioned shelter for immigrant day laborers who - at ...
costly disposables
greenpeace is at it again, after successfully bullying apple for its environmental carelessness by ranking it as the worst PC manufacturer in terms of environmental impact (march ‘07) and ...
snug-fab
mass customization is only slowly gaining ground in industries such as automobiles, and usually only with cosmetic choices like the color of seats. a number of shoe manufacturers have interfaces for customers ...
patronizing design
apple fans seem to enjoy design that limits choices, requires new skills and costs a lot. but my problem with apple isn’t just because they are unabashedly unfriendly to the environment. the ...