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Counterfeit medicine will amount to a $75 billion market in 2010, leaving death and disease in their wake, but it’s unclear whether Authentix’s system for verifying pharmaceuticals are genuine is the right direction. Their method works by adding a chemical with a distinctive signature to the inactive ingredients - so that the suspect medication can be tested and results obtained in “24-36 hours” in a pregnancy-test-style color-changing strip. On the other hand, you could develop an innovative preferred buyer program where the consumer’s fluids are tested for the tracer materials to earn valuable rewards.
. Leo is a artist, inventor and all around practical person in the Tangible Media Group at the Media Lab. He has a background in sculpture, architecture and industrial design as well as an MS from the Media Lab spent working on the kitchen of the future. He is on a search for truth.
